Warning!!! Don’t Read this if You’re a Busy Workaholic in your 40's and 50’s and Don’t Care about being Fit, feeling Healthy, and Looking Sexayyy for Your Spouse.
How to lose fat and become fit in your 40’s and 50’s despite your busy work and family lifestyle, and KEEP the fat off for good through the formation of 5 Keystone Habits.
Will Power is Unreliable. In fact, it’s useless.
You Can’t Rely on Will Power to Help You Lose Fat and Feel Great.
But you can rely on systems that work for you and never stop working for you because they make your good behaviors automatic, and are curated specifically for YOU!!!
Dear Mr/Mrs
“Where Did It All Go Wrong?”
Do you remember a time in your 20’s where you were fit, beautiful and healthy?
A time when you could hog down an entire pizza and a six pack of beer all by yourself and still wake up feeling and looking great...
Or alternatively, do you remember struggling with your body weight in your 20’s…
CONSTANTLY, telling yourself that THIS is the year you’re finally going to get in shape.
But now you’re in your 40’s and 50’s with a belly that squeezes against the steering wheel when you sit in your car..
You’re constantly tired, fatigued, and irritable.
And you just know your spouse no longer sees you to be as desirable as you once were.
And can you blame them?
YOU don’t even see yourself to be as desirable as you once were...
Whether you were fit and active in your 20’s
Or have been telling yourself ever since your 20’s that you’re FINALLY going to get fit and active
You’re here now in your 40’s or 50’s.
With a belly like Peter Griffin and a lifestyle to boot!
Wondering….
“Where Did It All Go Wrong?”
In fact, you’re not so different to our friend Kevin:
“
Kevin was fit and healthy throughout his 20’s.
He regularly hit the gym, played sports, and looked great!
He landed his dream job.
He won over his dream girl as his wife.
Moved into his dream house.
But now in his 40’s, Kevin is 60lbs overweight, can’t even remember when last he hit the gym...
Somewhere between late nights at work...
And TV Dinners...
The fit, healthy man Kevin once was in his 20’s disappeared off the face of the Earth.
Kevin dedicated all his time to spending quality time with his wife, advancing his career and bringing the bacon home (pun intended)...
...that he lost sight of himself.
The problem is that when you lose sight of yourself, everybody else loses sight of you too.
Kevin realized he, with his protruding gut and lethargic lifestyle, could no longer be the attractive man his wife fell in love with...
And his career began to stagnate too...nobody respected him any longer because clearly no longer respected himself.
Kevin tried everything to get back into shape!
Every fad diet!
Every weight loss pill!
Every workout program!’
Kevin would start to see results after a few weeks and get really optimistic!
But then Kevin would very soon stop seeing results altogether
The pills stopped working, the diets were not sustainable, and the high intensity workouts became draining...
Nothing ever worked!
So Kevin would quit.
And after a couple months...Kevin was back to his old 60lbs too heavy self.
Kevin thought the problem was with him.
He thought he just didn’t have the willpower or discipline to EVER be fit and healthy again.
No matter how much he tried, nothing seemed sustainable…
He needed a proven system that wasn't some cookie cutter fad everybody used. He needed something customized for him, something that could make his good behaviors automatic.
He needed something that was especially made for him.
But it was nowhere to be found...
Things soon got worse and Kevin began to dread holidays and special occasions.
He hated that all his favorite foods - the potato salads at barbecues, the chocolate chip cookies at Christmas, and the pumpkin pie at Thanksgiving - would make him hate himself and his body just a little bit more.
Kevin was lost…
He knew he needed help, but every time he tried he failed.
And then Kevin visited his doctor for his annual physical. The diagnosis terrified him...and changed his life forever...
”
Before we finish the story about Kevin,
allow me to introduce myself.
My name is Kevin Kroeker.
Yes, the Kevin from the story above.
I, like you, have struggled with weight loss for years, if not decades.
At 45 years old, my annual physical with my doctor changed my life forever.
Now this isn’t a story of me overcoming a life threatening illness or disease.
My diagnosis was entirely common and treatable.
I had high cholesterol.
My doctor wanted to put me on medication for this.
Ok, well nothing to panic about, right?
They have drugs for these things and lots of people have high cholesterol...right?
Perhaps.
But no matter how I rationalised it, I couldn’t shake that feeling of impending doom...
Driving home, I thought to myself, “Is this only the beginning?”
I saw the rest of my life play out before my very eyes.
High Cholesterol today.
High Blood Pressure tomorrow.
Then diabetes.
Obesity.
Heart attack.
And Death.
Yes, my high cholesterol was treatable. But treatment only reduced the symptoms. It didn’t address the problem.
And I was terrified...
I was terrified that I wouldn’t be able to change my lifestyle, lose the extra 60lbs, and become healthy once again.
I mean, I couldn’t do it in the past, so what makes me so confident I could do it now?
I was terrified I didn’t have much time left…
I was terrified that I wouldn’t be around long enough to keep providing for my family.
Or make more happy memories with my wife.
It wasn’t just cholesterol...I was a ticking time bomb.
I committed there and then that I would change my life for the better.
That’s when I deep-dived into the world of healthy living.
Of how our behaviours shape our future outcomes, and how we can make sustainable changes with tiny habits.
We all want immediate fixes, but we often struggle with long term solutions.
I no longer cared about the quick fixes promoted by fad diets and weight loss pills.
I wanted a long-term, sustainable solution to my weight problem and poor health.
But it was nowhere to be found……...so I made it myself.
And fast forward 4 years, I am about to turn 50, have dropped the 60lbs, and look like I did in my 20’s!
How did I do it?
Through building healthy habits.
I love waking up each day knowing that I get to eat the foods I love.
And because I actually enjoy the process, I can easily maintain my lean physique..
Through healthy habits, I get to enjoy bbqs, beers, and social functions, without fear of falling off a diet.
I am lean year round and have the energy I had when I was in my 20’s.
Oh, and my cholesterol issues? They are long gone, and I take zero medications.
All because I now have a healthy relationship with food and exercise, and my automatic habits make it all sustainable.
That’s when I realised that I had a duty to help other other busy middle aged folks like me rediscover their health and fitness through my 5 Keystone Habits.
That’s when I started Fit Factor 40.
What is Fit Factor 40
Fit Factor 40 is my 12 Week Weight Loss Program designed to bridge the gap between losing weight and actually keeping it off for good.
It shows you how to seamlessly integrate healthy behaviours that will fit YOUR LIFESTYLE, and finally make it all sustainable.
We know there is a massive gap between knowing what to do to lose weight, and actually being able to do it sustainably.
Fit Factor 40 shows you how to develop behaviours that become habits.
These habits make your daily actions become automatic, and makes weight loss easier.
Why did I Start Fit Factor 40?
I started Fit Factor 40 to help other folks just like me avoid all the misinformation out there, and finally learn to lose belly fat for good.
For decades, I struggled to lose weight because I was reliant on advice that fit someone else's lifestyle.
I constantly failed with someone else's meal plan and workout program, I couldn't make it last...
I believed that I just didn’t have enough willpower.
But now I know that willpower is limited, and automatic habits last forever...
And the reality is, if you are like I was, you've started a weight loss program or diet that ultimately has you relying on willpower or motivation to keep it going.
However, our willpower takes energy from us, just like a workout does. That's why we workout for an hour and then hit the shower.
So once our willpower is gone, we tend to fall back to our old habits, fall of track, and gain all the weight back.
Compounding the problem, we think we just didn't have enough willpower or motivation, that next time we will push harder and be more committed.
Stop. You have enough willpower, you have enough commitment, and you don't need to push harder...you only need a better habits.
You need a process you can actually enjoy.
It is impossible for you to see consistent, long term results without learning the daily behaviors and habits that will fit YOUR lifestyle.
I started Fit Factor 40 because I wanted to make a difference in the thousands of people out there with similar struggles to mine.
And give them the gift of health and happiness once again.
According to the US Center of Disease Control and Prevention, half of all Americans are on a diet at any given time.
And the average dieter will try between 55 and 130 diets in their lifetime.
Clearly, cookie-cutter diets are designed to fail.
They offer no long-term sustainability.
I started Fit Factor 40 because I knew I needed to change this.
I knew I needed to give middle-aged people just like me the opportunity to not only lose weight successfully…
...but keep it off successfully too!
What Makes Fit Factor 40 Different to other Weight Loss Programs?
Fit Factor 40 isn’t a cookie cutter plan.
In fact, its completely customized to your lifestyle. We hop on a call to go over your exact struggles that are keeping you from your dream body, and come up with a "Perfect for You" plan.
As a member of Fit Factor 40, you get a system that makes healthy good habits automatic, and simply works in your lifestyle.
And provides daily direction for you in all 5 Keystone Habits.
You get this through the Fit Factor 40 App, which you can download from both Google Play and the Apple Store.
Once downloaded, the feed you receive on your app profile is customized for YOU specifically so that you have a system that is realistic for you, and accessible at any time.
Imagine waking up knowing exactly what yo do today to move you towards your dream goals?
Plus, you also get access to weekly calls with me to help you stay accountable...
And to help me continue to customise your system specifically for you and as accurately as possible.
What are the 5 Keystone Habits?
A Keystone Habit is an “anchor” habit that has a domino effect on other good habits.
In other words, they are like super habits.
My program is unique because I take proven habit forming principles and apply them to the following 5 Key Areas of Fat Loss which I call the 5 Keystone Habits:
Keystone Habit #1: Calories/Nutrition
Science teaches us that in order to lose fat you need to be in a calorie deficit.
But this shouldn’t mean starvation or eating foods you don’t enjoy.
My program shows you how to eat the home cooked foods you already love, and lose all the weight you want.
No more dieting and no more feeling hungry all the time!
You will love every meal you eat every single day of the week!
Keystone Habit #2: Macros
Never worry about what to eat ever again.
You never have to waste your energy and time thinking about the minutiae of food and nutrition such as how many grams of protein and carbs you’re eating, whether or not you’re getting enough fibre, or if you’re eating the right fruit and vegetables.
I take care of all of that for you!
I show you how to eat foods you already know and love and get all the nutrients your body needs to get and stay lean.
Keystone Habit #3: Movement
Forget stressful high intensity cardio. I help you focus on moving more.
My main source of cardio is walking. We were built to walk, we can do it everyday, it requires no recuperation time, and it is amazing for fat loss.
Keystone Habit #4: Resistance Training.
You don’t need to spend hours in the gym everyday.
My program is designed for 45-60 minutes workouts, 2 or 3 times per week.
As a Certified Personal Trainer, your workouts are designed specifically to meet you where you are at, and are also safe, efficient, effective, and fun.
I take into consideration any past injuries you’ve had, issues of mobility you may experience, and the access to equipment and resources you have at your disposal.
Keystone Habit #5: Sleep.
Without proper rest it is impossible to lose fat and get the body you deserve.
I show you how to get restful, deep sleep every night to ensure your body can repair itself properly and so you feel energized every day.
Now you’re probably thinking,
“Okay Kev, you’re talking a ton about habits when all I care about is burning off my beer belly and finally getting my biceps to pop. Why are you babbling on about habits? Do Habits Really Matter All that Much?”
100% YES!
Habits are everything.
In fact, where we are in our lives at this very moment are a result of the habits we do everyday
The Ancient Greek Philosopher, Aristotle, once said "We are what we repeatedly do, excellence then, is not an act, but a habit."
Half of all our daily actions are habits, both good and bad ones.
Most of the time we don't even realize we are doing them.
You may think that brushing your teeth, or combing your hair, or pouring that morning cup of coffee, is an active decision...
But in fact these are all habits that we do...we don't require willpower or thinking to do them...we just do it.
You spent zero time thinking about it and you simply do these things automatically - it's a habit!
The priceless value of the Fit Factor 40 12 week program is that it shows you exactly how to form good habits in every aspect of your life.
That’s why it’s so effective and THAT’S why you are able to keep the fat off over the long-term!
My program helps you make your good habits automatic, actually making your journey easier, not harder.
I am an expert with making habits automatic in your life.
I did it for myself, I did it for plenty of many clients, and I will do it for you.
What are the Benefits of the Weekly Call?
Weekly calls are our way of holding each other accountable.
I can hold you accountable to your system, and help you form your habits.
And you are able to ask me questions so that you’re fully aware of what you need to do in order to lose your body fat and get in shape.
They are also to help me continue to customise your system specifically for you and as accurately as possible.
Calls take place over Zoom so that you have access to me no matter where you are!
I host both group and individual calls, depending on people's schedules.
Group calls are amazing because one person’s questions benefit the whole group.
They’re also a GREAT way to stay motivated.
You’re probably wondering by now -
“Okay, you have some good ideas. I really like that your program is customized for me. But why Should We Trust Your Methods?”
Other than the fact that my methods have worked for me personally.
They have also worked for plenty of other people just like me and just like you too!
Like Carlos Ortiz, who came to me looking to lose 25lbs:
“
Hey Kev, I have to say, I’m loving the consistent results and fat loss (I’m actually getting definition like we talked about!). My confidence in how to make this all work for good has skyrocketed.
And Doug M, who was looking to become more energetic and feel healthier in a sustainable way, despite his busy lifestyle:
“
Kevin’s approach to fitness for men in their 40’s is not about making radical changes. He develops plans for his clients that add a couple of changes to their daily lives, and add a couple more over time, building upon each other.
For someone like me, this made so much sense and I was able to lean up and retain some great habits that I’ll use for the rest of my life!
On top of all that, Kevin is a great guy, easy to talk to, and most importantly, a great supporter of his clients.
”
I also appeared on the Stiles and Giles Wellness Podcast.
My appearance on the popular Stiles and Giles Wellness Podcast was well received.
And I am now their top downloaded episode of all time!
“This is exciting! Everything you’ve said has made so much sense and I love how practical and attainable it sounds. But, between the app and the Zoom calls and the personalised systems over 12 whole weeks...it sounds like it costs a fortune…”
If you had to seek out everything you get from my 12 Week Program individually, it would cost thousands of dollars.
Many nutritionists or meal plan services will cost you hundreds more, only to have you eating foods you don't love and with zero accountability. This is why most people can't stick to meal plans.
A personal trainer alone can cost between $60 - $150 per hour. At 3 times a week that can add up to $1200 per month, AND unfortunately after the hour is up, you’re on your own till your next session.
A doctor to help you sleep will only prescribe you pills that costs tons and Don't solve the problem.
Only to fall back onto old habits and never end up keeping the weight off because you haven't figured out the PROCESS that will fit into your lifestyle.
It takes about 3 months to make consistent progress, so you would be paying $3,000 - $4,000 to hire these professionals, and that's without any kind of system to actually keep you making progress!
Instead, my 3 month program is a fraction of that amount. More importantly, you will learn an actual system to make your good behaviors automatic, and work for you for the rest of your life.
I will be with you each step of the way, and rest assured, the only way I succeed is if you do.
The Weight Loss Industry generates over 70 BILLION DOLLARS a year. It is designed to force you to spend thousands every year only to FAIL.
Luckily, with Fit Factor 40, you’re not going to multiple different professionals and paying multiple different bills.
You get everything you need from 1 person, all delivered to you through one convenient app, for one incredibly low price!
For one low price, over the 12 weeks you get a customized workout program; you learn how to eat the foods you already know and love, and lose all the weight you want; weekly calls to keep you on track!
But more importantly, you get the opportunity to develop LIFE-CHANGING HABITS that you can use for the rest of your life.
But what happens when the 12 Weeks is Over?
At the end of our 12 Weeks together, you still get access to all of my program teachings online.
You have lifetime login access to my full program.
I’ve taken everything we practice over my 12 week program, and put it into easy to follow modules.
You will forever be able to reference back to the 5 Keystone Habits.
I’ve also created modules on:
And I am always adding to it too.
Which means you’ll not only have access to plenty of new content in the future, but will forever be receiving your value for money as well!
“I’m in! This is everything I’ve ever wanted and the opportunity I’ve been DYING FOR! What do I have to do in order to begin?”
All you have to do to get started is simply click the button below and book a zero-obligation, FREE 30-MINUTE CALL with me to see if we’re a good fit for each other.
If we’re not a good fit, that’s okay too!
I’ll still leave you with tons of great advice to steer you in the right direction.
But if we are a good fit...get ready! We will dig deep onto your specific challenges and come up with the "Perfect For You" plan.
Imagine then logging into your customized app every morning knowing the exact actions to make, to help you learn the process that will get you to any outcome you want..
Oh and with the in-app messaging, you have me...your coach in your pocket every step of the way. This is how you win. Your confidence will be literally skyrocketing every day.
BUT BOOK YOUR CALL TODAY!
Like I said earlier, this much value sought out elsewhere could cost you THOUSANDS OF DOLLARS.
And because I customise every person’s programs and systems to them so that it is personalised to their specific needs…
There are only so many clients I can take on at a time.
And given the incredible price, I’m usually ENTIRELY BOOKED.
So guarantee your spot today but booking your FREE CALL NOW!
So if you want to lose fat and become fit in your 40’s and 50’s despite your busy work and family lifestyle, and KEEP the fat off for good through the formation of 5 Keystone Habits
Click Below Now To
“Schedule a FREE CALL with me and Begin a Weight Loss System Created Specifically for YOU”
PS: You’re in Your 40s and 50s. If you don’t make the decision to get in shape and regain your health now, then when will you ever? We all think we have more time. But most of us don’t live to see it. Time is running out. Tick Tock.